We continue to make new on-going commitments to reach every person in our present generation with the message of the Gospel and to promote the interests of the missionaries whose support is administered through Baptist Faith Missions.
Sometimes that may mean adapting our most primary means of communications to reach the widest audience possible and make the deepest immediate impact possible.
So, we have re-branded our logo. Here it is. We hope you have noticed it, and if you are reading this at all, we hope we have engaged your interest.
Logo Evaluation Team
Before I tell you about how this logo came about, I want to recognize just a few of those who were most instrumental in its inception. When we started this process, we selected a Logo Evaluation Team. These team members would collaborate together to come up with a new visual ID and representation of BFM. Here they are:
- Lauren Pyles // pylesdesign.net : graphic arts designer and composer-in-chief [she is a member of Grace Baptist Church, Fairborn OH]
- David Pitman: he is pastor of Addyston Baptist Church, Addyston OH, and a Director of BFM
- Phillip DuBarry: he is Associate Pastor of Addyston Baptist Church
- Doug Brook: he is a member of Emmanuel Baptist Church, Bellbrook OH
- Sarah Wainright: she is a member of New Life Baptist Church, Lexington KY – and has served for the recent several years as our Media Services coordinator [website, Facebook, Twitter, newsletter, et al]
- Then lastly [and leastly], Yours Truly, Dave Parks: I served as a corresponding liaison between Lauren Pyles who was doing the designing and composing and the other members of the Logo Evaluation Team who were doing the evaluation, critiquing, and selection of the logo development as it progressed through its various stages and came together in the form we are presenting to you now.
Each and all of these team members are gifted and experienced in visual graphics and imagery in their own vocations and fields of communications, and their input was invaluable. And each one is faithfully serving in their respective local churches. I am so grateful to God for making each of them available for this ministry and for their willingness to serve as they did. We all served in the spirit of the promise God made in Exodus 31.2-4a: “See, I have called by name Bezalel the son of Uri, the son of Hur, of the tribe of Judah. And I have filled him with the Spirit of God, in wisdom, in understanding, in knowledge, and in all manner of workmanship, to design artistic works…”
Here, then, is how we arrived at YOUR NEW BFM LOGO.
We wanted a logo/brand that would meet these criteria:
- it would identify BFM by name in the logo icon
- it would portray also BFM’s purpose and mission
- it would be bold
- it would be simple
- it would be easily interpreted
- it would be unique and distinctive, one of a kind
- it would be interesting and intriguing
- it would be instantaneously recognizable
- it would command curiosity and pique interest – make people go “hmmm…”
- we went back to our nickname and short-hand moniker: ‘bfm’ That’s what we all call our missionary fellowship. For all these years, we’ve been known as ‘bfm’
- then, we saw an opportunity for a graphic icon in the opening of the ‘b’ – to help us graphically portray our mission and activity: “What kind of ‘bfm’ are we?”
- so, we inserted the four points of a compass into the ‘b’ to emphasize our commitment to obey Jesus’ worldwide Great Commission mandate…
– And He said to them, “Go into all the world and preach the gospel to every creature…” [Mark 16.15]
– “Go therefore and make disciples of all the nations…” [Matthew 28.19]
– “But you shall receive power when the Holy Spirit has come upon you; and you shall be witnesses to Me in Jerusalem, and in all Judea and Samaria, and to the end of the earth.” [Acts 1.8]
– we are asking our Lord Jesus to fulfill that world-wide missionary outreach through the missionaries who partner with BFM
- the arrow that is pointing East is actually breaking out of the ‘b’ to signify forward direction, motion, and dynamic activity – as does also the forward-leaning slash and “Baptist Faith Missions” – we are praying to Jesus Christ that He will use us to “send out laborers into His harvest…” [Matthew 9.38]
- even the form of the arrow we have chosen is the common icon for ‘send’ – you probably click or tap on this kind of arrow numerous times a day
- this is in keeping with BFM’s purpose: “Baptist Faith Missions assists Baptist churches to send God-called missionaries to fulfill ‘essential Great Commission church-planting missions’ in the nations of the world”
- even the primary colors we have chosen have significances – besides just being visually attractive
We have also changed our URL and website address to the simpler: bfmnow.org. The previous URL still works also: baptistfaithmissions.org – but the shorter address will be easier to remember and to enter.
Re-vamped website soon to launch!
And, speaking of our website! We are beginning in earnest also to totally re-vamp and re-build our website. But, we wanted to roll out our re-branding first since our website will be built around the new logo’s visuals and graphics. Keep coming back to our website and we’ll be letting you know when we launch it also!
@bfmnow is the tag and handle for our Facebook and Twitter accounts. You will be seeing @bfmnow or BFMnow across our platforms. This is our commitment to you to keep you updated with frequency and immediacy with what we are doing and what is going on in BFM now! And, we also want to express the urgency of the Gospel message our missionaries are communicating in the fields of service where they are ministering. We are asking you – if you haven’t already – to ‘like’ our Facebook and Twitter posts, follow us on Twitter, and share/retweet freely what we are posting about our missionaries’ activities.
Whatever day it is, it is always a bfmnow day!
And, whatever time of the day it is – it is always bfmnow time!